Lulu Hypermarket in Qatar: A world-class achievement. Lulu has retail outlets ranging from The United Arab Emirates, Kuwait, Oman, Bahrain, Yemen and Qatar. Being sourced out of EMKE Group, Lulu has over 20,000 employees of different nationalities and is planning on expanding chains to Saudi Arabia and India.
Lulu has served the society well with its presence. The products sold in the hypermarkets are of top quality and of affordable prices. Not only that, whatever comes to mind of items, either groceries or textiles, is always found. Very rarely that you would need any other shop to go to once you enter Lulu.
It is an agent of socialization because it brings different people together; I never once went to Lulu and not found someone I know shopping in the same isle. Being announced by Qatar Living as one of the most important tourist destination when in Doha, It seems very clear that Lulu has been keeping it’s top end protected.
Bringing people together in so many ways can bring the society even closer together, as so many meet different needs when shopping, all aim for the same goal, necessity for the home and family life. Some make it a trip to take the children on a ride in the weekend, others just to satisfy a need in the household.
From as much as I have taken these visits to Lulu, I surely can say being there every other day I’ve become an expert at knowing all the different ways in which Lulu has improved, failed and even evolved. Also extensive knowledge on where everything is, which makes it very sufficient for me to do my shopping there.
In a sociologist’s point of view, Lulu brings about diversity and culture to its name. It brings forth materials that are affordable and brings about change is efficient shopping methods to regular consumers who are well aware that they are receiving the best service and quality of production.
Besides having made a huge advertisement to Lulu, it is a great place to be to meet different people of different nationalities and backgrounds, all under one roof.
