It's Friday, Friday. You know you love it. And apparently the world agrees. 13-year-old Rebecca Black has come out of absolutely nowhere to become the biggest YouTube sensation of the moment, demonstrating the power of social media. She's already got more hits than Lady Gaga's latest song.
I can't decide if I love this or hate it. The inane lyrics ("gotta have my bowl, gotta have cereal"), the cheesy video production values, the overuse of Auto-Tune (for "singers" who can't sing in pitch), the earnest performance, and even the way Black sings the words "Friday."
Sure, it's grating and annoying, but it's also goofy and winning. It's easy to hate and hard to hate, all at the same time. To quote Black, it's fun, fun, fun, fun. Sociologically, you can go in a million directions with this. It certainly demonstrates the democratic use of the Internet, the power of social media (the song went viral in less than a week), the sexualization of young girls, the media's ongoing fascination with youth culture, cyberbullying, the infectious thrill of corny-yet-awesome pop music, the explosion of the prosumer, and the fact that industry manufactured stars like Beyonce may not be offering what people really want. Opinions are decidedly mixed, but you have to admit, this is a darn catchy song. Play it once, you'll probably play it again -- whether you want to or not.
Like all viral videos, "Friday" immediately spawned a host of parodies, covers, tributes, and other hilarious responses. This one is particularly great.
And if you hate that, there's always the super slowed-down version that sounds like some art-rock madness cooked up by Radiohead.
Or the chipmunk, fast version. Aw yeah!
