Lady GaGa. No introduction needed. Just hearing her name brings to any reader’s mind garish images of her outlandish fashion choices, “Raw meat anyone?” After your mind gets over those recollections you are probably also beginning to hear echoes of all her catchy hits in your ears. Well, having gone through that archive of memories you’re probably not going to be shocked that she has created a pop culture wave teeming with opportunities for so
ciological interpretations.
Alone, she has created a massive subculture of what she calls her "Little Monsters". These loyal fans come take admiration up to the brink of worship (young people are prone to overdoing it with infatuations). This adoration is expressed outwardly through clothing, as many social phenomena tend to be. They show up to her concerts dressed like her and have every song memorized to the letter. When these fans, or "little monsters" attend Lady GaGa's events, they tend to mimic her way of dressing - which is, to say the least, eccentric and peculiar.
The way in which her fans dress can be seen as a cultural symbol, because it means that they belong to the same subculture which GaGa has created. Their fashion sense screams out "Hey! I'm a Little Monster too!" It is a symbol of rebellion and anti-conformity; an ironic notion since they are all uniform within the same subculture. However, individual fans persist on thinking that they are oh-so-daring just because people do not usually dress in this way.
For the subculture she created, dressing this way is a cultural norm. However, in the pre-GaGa days, which believe it or not was less than three years ago, it would be considered a negative sanction. Okay, maybe if you wore the things she wears now in the pre-GaGa days you won’t get punished, but people would definitely look at you weirdly and consider calling the local police to possibly send you to the looney bin.
Max Weber, who is a well-known and well-respected German sociologist, stated that people look up to prophets and philosophers because they have the power to influence people into behaving a certain way and thus creating a culture, or subculture. This is exactly what Lady GaGa’s fans have done, they look up to her and she herself, can be said to be a cultural symbol of freedom and resistance to dominant cultural values.
