Recently, I heard a very interesting fact about Villagio Cinema. Villagio Cinema when it first opened had very reasonable prices, talking more specifically when it came to the food & beverages provided to the public, for example a plate of Nachos cost 15 Riyals.
After couple of months that the cinema was running, everything went up. What do you think the reason was? Trying to make more profit or maybe trying to cover the cost? Well I was told, that the real reason was that the electricity-water bill was too high up, that the cinema had to try to cover it's cost, and also make profit.
Therefore everything went up, from food and drinks. The plate of nachos went up from being 15 QR to 35QR overnight. Now, actually doing the reading, and discussion in class, Qatar is slowly using the factor of going to the cinema as not only cover cost, but also money making. According to our class reading, commercializing or maybe making film market in Qatar is happening slowly. The film empire that is all over the world, is coming to Qatar, and it's there to cover the costs of business in Qatar. Maybe there isn't as much product placement in Qatar, but in the cinema, there is so many different ways to cover costs and make money.
I googled and found that Villagio Cinema has a website, and even the website has advertisements in it. Yet again a way that Villagio Cinema making money, from people wanting to just watch a film. I attached a screen shot from the website showing the advertisements.
