We can list a number of ways how films affect the socialization process for its audience. For example, films tend to set a trend of the current fashion sense, diet patterns, technological conformity with society, etc. Also, in the 21st century, it is wise to assume that film goers definitely have a greater appeal for color films, in addition to the other incredible effects filmmakers tend to use, like 3D technology, special effects, pyro techniques, other graphic effects, etc. But foremost, color is on top that revolutionized the film viewing experience. And now, viewing and making a color film has become a norm in the world of cinema.
Fairly recently, while watching movies, I felt that the filmmaker’s use of color also has a potential for socialization process. These days, it is not very hard to notice that different genres are color-coded. For example, the horror genre is usually has a blue color gradient; romance tends to lean towards vivid colors like yellow and red; apocalyptic genres tend to be more washed out, or have a more grunge and grainy look to them. So, where is the socialization process in this?
Horror (Blue tone): The Sixth Sense (1999), Underworld (2003)
Romance (red or warm tones): Titanic (1997)
Post/Apocalyptic (Washed out tone): Book of Eli (2010), The Road (2009)
As an audience member, after I watch these films, I tend to view reality in that manner, just like any other socialization process. Whenever I think of romance, I feel the need of red, or vivid warm colors in the scene. Hence, I can understand why a candle light meal, or gift a red rose is more appropriate for a date. Another great example, how do all of you picture a post-apocalyptic world? What color scheme pops up in your imagination? Definitely not a green environment, definitely not a plain desert either; but rather, a barren land, with a washed out texture, just like the ones they depict in the movies. In other words, films are not only influencing the ways we act and behave, but also our thought process and imagination.
