Twitter is what some may call a global media phenomenon. It is in fact a global sensation, that started out not too long ago. But how come millions of people know about it? How did the website spread globally?
It spread through word of mouth communication. People who have accounts, or who heard about the website, told their friends about it and their friends told their friends. The cycle continues. Word of mouth communication is only made stronger by another global sensation - the Internet. Through the Internet and social networking websites such as myspace, facebook and now twitter there is instant communication between people who might not be in the same room, country or even continent. All one has to do is write on their friends’ “walls” and if those friends are at that very moment on the Internet, they will get the message. Also, Instant Messaging is very popular and it increases word of mouth communication exponentially. So ideas spread much faster now then they ever used to in the past.
People were talking about the new social networking website (Twitter) for a long duration of time and with great intensity and enthusiasm. Due to the global recognition of this website, there is now a collective consumption of this kind of popular culture. Virtual local scenes are emerging on Twitter through Twitter’s use of hash-tags and lists that people are allowed to make. People of the same subculture who do not live in the same place are constantly, in a way, in the same place because of Twitter. There are many downloadable applications that allow Twitter to be on one’s mobile phone, iPad or laptop. So people are constantly communicating with one another.
As seen, Twitter can be studied sociologically. The concept of Twitter fits in perfectly with the interaction approach of popular culture. This approach focuses on the smaller and informal processes of communication such as word of mouth. This approach depends on interactions between small groups of people and the influences they have through those small actions and does not depend on big-budget marketing. This is exactly what Twitter does. One way it does this is by the trending topics one sees on the side bar. A concept or idea that started out between a couple of people somehow spreads around a region or the world and gains global recognition.
