Although reading may be considered as an old-fashioned habit to many people (especially to youth) in this century, it’s still enjoyed and practiced by other people. But how do we know that reading is still considered as a popular cultural activity when knowing that the rate of “reading a book” in the world is decreasing massively over time? Let’s elaborate this by supporting it with real-life examples.
The first shining example is Oprah’s Book Club. But first of all, let me define what a book club is in my own words. A book club is an ongoing group activity that involves individuals of similar book choices together to read certain books, discuss them, share emotions and opinions, etc. Going back to Oprah’s Book Club example, who of us would usually read anything about any product—or even buy it—just because a well-known TV personality had once recommended it? Almost every fan of this personality does so. But how did all this happen? Let’s refer to Oprah’s Book Club example again. Oprah has always been entertaining us and attracting us with the variety of topics and stories she presents in her show. She interviews celebrities, talented kids, people with emotional stories of crime or suffering, etc. She made the public more attached to these kinds of stories. The result? The more fanbase she would have. This amazing love that she gains makes it easier for her to say or promote stuff for people to attach to or to do. Furthermore, by forming her own book club and recommending books, Oprah makes more and more people open books and actually read.
The second example is the clever idea of making movie sequels based on books. How is that clever? Almost everyone has watched and loved the first Harry Potter movie before reading the book. What was J.K Rowling’s next step? Her next step was writing the next books of the sequel before making the movies based on them. As some people got attached strongly to Harry Potter stories, of course they couldn’t wait for the next movies to come out to know the rest of the story. As a result, they had only one option: to buy and read the rest of Harry Potter novels to know how the story will come to at the end.
