The Santa Cruz Surfing Museum, perched on the cliff above Its Beach, tells all about how Hawaiians introduced the sport of surfing to Santa Cruz in the late 19th century, while just below at Steamer Lane, actual surfers demonstrate how far the sport has come in haoles' hands. On the other side of the museum is dog-friendly, and sometimes clothing-optional, Its Beach, which offers great sunset views in wintertime and a nice pooch play area at low tide. West Cliff Drive at Lighthouse Point, Santa Cruz